Cookie Policy

WHAT IS THE COOKIE POLICY

This page provides information on the cookie policy used by the company Hassler Roma S.p.a. that as data controller puts in place for users who consult the website, and more generally for those involved in the processing and who, in various ways, interact with our hotel.
This information is provided pursuant to art. 13 of the General Regulations for the Protection of Personal Data EU 2016/679 (hereafter referred to as GDPR - General Data Protection Regulation) in particular for those who interact with the web services of the Hassler Hotel in Rome, accessible by telematic means at:https://www.hotelhasslerroma.com
The information is also applicable to the Synxis booking Platform integrated on the Hassler website, meanwhile it is not usable for other websites that may be consulted by the user through links and it is not applicable to the booking platform managed by third parties for which we have provided a dedicated cookie policy.
The information draws also on Directive 2009/136 / EC of 25 November 2009 and on the General Provision of the Data Protection Official "Identification of the simplified procedures for the information and for obtaining consent on the use of cookies" of 8 May 2014.
This Cookie Policy is an integral part of the Privacy Policy of the Hassler Hotel herein.

1. Definitions and characteristics of cookies

Cookies are small text files that can be used by websites to make the browsing experience more efficient for the user.
Cookies stores and transmits information from your first visit and subsequently relays updated information on the occasion of your subsequent visits in order to optimize the browsing experience by remembering actions and preferences (for example the language chosen, the display settings, any login data, etc.), so that you do not have to set them on subsequent visits.
There are different types of cookies that, depending on their characteristics and functions, may remain on your device for a fixed period of time (which can last even years) and are identified as persistent cookies, while other cookies are deleted automatically when the browser is closed down, so-called session cookies.
These technologies therefore provide for the processing of personal data and, as such, are subject to the binding legislation in this regard.
In line with the Applicable Regulations, we must not request consent for the use of cookies that are strictly necessary for the proper functioning and operation of the website (termed technical cookies) and for cookies for statistical purposes (termed analytical cookies) in aggregate form, therefore anonymous, but we need your explicit consent for the use of first and third party profiling cookies that create profiles to send you advertising messages in line with the preferences you set while browsing our website.

2. Type of cookies used on this website

Technical cookies

These cookies are technical in nature and allow the website to function properly. This category includes cookies that are essential to the proper functioning of the website and functional cookies that allow the user to further the browsing experience based on the choices made by the same (for example the choice of language, etc.).We also use technical cookies to track, in accordance with the current legislation on consent given by users to the receipt of third-party profiling and analytics cookies. The use of permanent technical cookies or session cookies (i.e. that are not stored permanently on the user's computer and are deleted when the browser is closed) is strictly limited to the technical provision of the service requested by the user and to the transmission of session identifiers (consisting of random numbers generated by the server) necessary to allow the safe and efficient exploration of the website and its applications.The technical cookies used on this website avoid the use of other technologies that could compromise the privacy of users' browsing.

Analytical cookies

These cookies help us to understand, through data collected anonymously and aggregated, how users interact with our website by providing information on the pages visited, the time spent on the website, the type of platform used, the number of clicks on a determined page, any malfunctions, etc. Statistical cookies help website owners to understand how visitors interact with sites by collecting and transmitting information in an anonymous form.We use Google Analytics to collect and analyse anonymous information on the behaviour of the website use for statistical purposes without acquiring personal identification information. As regards the use, these cookies are assimilated for all intents and purposes to technical cookies so the explicit consent of the interested party is not required.

Profiling cookies

We use third-party profiling cookies to record and produce reports on the user's actions on the website in order to measure the effectiveness of an advertisement and present targeted advertising to the user.In particular, we reserve the right to remarketing, i.e. every time a new visitor accesses our website, the code releases to the browser (Internet Explorer, Firefox, Chrome, Safari, etc.) a continued anonymous cookie. Subsequently, when the visitor traced by remarketing cookies surfs the web, the cookie allows the remarketing provider to show ads to promote our services, ensuring that these ads are shown only to people who have already visited your website.The intent is to display relevant and engaging ads for the individual user in line with the experiences of previous navigations in order to "follow" the user even after leaving our website.

3. List of cookies used on the booking platform

Cookie name	Type / Purpose	Expiry	Possible Link to the Privacy Policy of the third party
First-party technical cookies	FIRST-PARTY TECHNICAL COOKIES  First-party technical cookies are instrumental and essential for the correct functioning of the website. In line with the European legislation on cookies we use a technical cookie to track the user's consent to the acceptance of the use of third-party cookies and profiling.	At the end of the browsing session
Freshmarketer	THIRD-PARTY MARKETING COOKIES Freshmarketer gathers information on how you use our website, in order to improve it for you in the future. This information is not identifiable personally.	zarget_user_id - 1 month zarget_visitor_info - 1 month pageViewCookie -persistent zarget_visitor_location - persistent _hp2_id - 1 year	https://www.freshworks.com/marketing-automation/conversion-rate-optimization/heatmaps/
Google Analytics	THIRD-PARTY ANALYTICAL COOKIES. Google Analytics is a Google analysis tool that helps website owners understand how visitors interact with their website content (pages viewed, browsing time, etc.) by providing useful statistics to optimize and improve navigation on the website without identifying the browser This cookie is used for the sole purpose of collecting information in aggregate and anonymous form on the number of users and their website visit. We use this cookie anonymously, anonymizing the user’s IP address and without cross checking this information with third parties.	_utma - 2 years _utmt - 10 minutes _utmb - 30 minutes _utmc - until the session ends _utmz - 6 months _utmv - 2 years	Google Analytics Privacy Policy https://www.google.com/intl/it_ALL/analytics/learn/privacy.html
DoubleClick	THIRD-PARTY PROFILING COOKIES Doubleclick is an advertising platform that connects advertisers, media centres, creative agencies with publishers around the world to create, manage and develop digital advertising campaigns. Used by Google DoubleClick to record and report on user actions on the website in order to measure the effectiveness of an advertising and allow us to carry out remarketing by presenting targeted advertisements to the user.	Ide - 2 years	https://www.google.com/policies/technologies/types/ How Double click uses cookies: https://support.google.com/dfp_premium/answer/2839090?hl=en
Facebook Pixel Code	THIRD-PARTY PROFILING COOKIES The Facebook pixel is a tool for collecting statistical data that allows you to measure the effectiveness of your advertising by understanding the actions that people perform on your website. This tool helps us to keep track of conversions from Facebook Ads, to optimize Ads based on collected data, to create targeted audience for future announcements, and to remarket on qualified leads. Facebook keeps track of Facebook users with a cookie (fr) used to provide a series of advertising products such as real time offers from third-party advertisers.	tr – At the end of the browsing session fr - 3 months c_user – 3 months datr – 2 years fr – 3 months sb – 3 months sb – 2 years xs- 3 months	https://www.facebook.com/policies/cookies/
Google Adwords	THIRD-PARTY PROFILING COOKIES Google stores on the user's terminal a cookie that records the visit made to show the user in the future (e.g. banners) ads for related products, through the search engine and/or the network of third-party publishers, affiliates to Google Inc.	ads/ga - At the end of the session collect - At the end of the session	https://www.google.it/adwords/ https://policies.google.com/technologies/types
Typekit	THIRD-PARTY COOKIES Typekit is a subscription service that provides access to an extensive font library for use in desktop applications and on websites.	p.gif - At the end of the session	https://typekit.com/
Sojern	THIRD-PARTY PROFILING COOKIES Sojern is a travel-oriented network for online and offline advertising. Sojern directly collaborates with airlines and third parties that allow them to insert advertising on the basis of the experience and marketing profile of the person browsing.	Please refer to the provider's privacy policy	https://www.sojern.com/
Google Tag Manager	THIRD-PARTY COOKIES Tags are small pieces of website code that allow you to analyse visitor traffic and behaviour, to check the effectiveness of online advertising and social channels, to use remarketing and audience targeting, to experiment with the website and optimize it.	_dc_gtm_UA - At the end of the session	https://www.google.com/intl/it/tagmanager/
Facebook Connect	THIRD-PARTY COOKIES  Facebook Connect allows users already registered with Facebook to authenticate on the website without requesting login credentials entered during registration	tr - At the end of the session fr - 3 months c_user - 3 months datr - 2 years fr - 3 months sb - 3 months sb - 2 years xs- 3 months	https://www.facebook.com/policies/cookies/
Triptease	THIRD-PARTY ANALYTICAL AND PROFILING COOKIES  Triptease is a SaaS travel company which allows hotels to regain relationships with guests, increase direct bookings and reduce the bond with online travel agencies (OTA). The direct booking platform is integrated with the Synxis hotel booking platform to optimize the conversion, to improve prices transparency and to strenghten the relationship between hotel and guest. Triptease tells a limited quantity of information (as the room research, the email address and the name, if provided) to the Triptease Group (“Triptease”) and gathers data for analysis reasons Furthermore it’s possible to use Triptease as means of communication via live chat or automatic messages on the website and make payments through the live chat widget of Triptease Front Desk. Triptease does not keep payment information and uses third-parties service, PCI-Booking, for these payments.	Please refer to the cookie policy	For further information on the data use of PCI-Booking, check their privacy policy. For further information on Triptease Privacy practices, visit: https://www.triptease.com/privacy-policy/. And for further information for the Triptease use of cookies: https://www.triptease.com/cookie-policy/.

4. How can I disable cookies

For more information on cookies and to manage your preferences on third-party profiling cookies please visit http://www.youronlinechoices.comMost browsers accept cookies automatically, but you can also choose not to accept them or limit their use. Disabling cookies may lead to problems in navigating the website or limiting the use of all the services on the website (e.g. booking, etc.). To remove the cookies, we invite the user to follow the instructions on the dedicated pages of the various browsers: