Why Book Direct?

Reasons to Book Direct with Hassler Roma

No hidden fees: be assured that at the Hassler we do not charge any booking fees and we maintain a full transparency policy of charges.

Best rate guarantee: here at the Hassler you are sure to find the lowest rate possible for your stay.

Expertise: on the Hassler website you’ll find the most updated news and offers.

Personalization: through direct booking at the Hassler, you will have access to our dedicated reservations specialists to help with your booking.

Security: through hotelhasslerroma.com you can book under the highest security standards possible. All the transactions are completely safe with us.

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No hidden fees Best rate guarantee latest room availability
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Cookie Policy

Aró Digital Strategy

ASP.NET_SessionId
General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Used to maintain an anonymised user session by the server.
cookie_message_accept 1 Year
This records whether you have accepted cookies or not.

Double Click

DSID, DSE, IDE, _ncuid session duration
Used for retargeting, optisimisation, reporting and attribution of Google advertisements.
https://www.google.com/policies/technologies/types/
r/collect Session
DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.
Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.
How DoubleClick uses cookies

Google Tag Manager

Dc_gtm_UA-#Session
Used by Google Tag Manager to control the loading of a Google Analytics script tag.

Freshmarketer

Freshmarketer collects information about how you use our website so we can improve it for you in future. This information is not personally identifiable.
zarget_user_id 1 month
Assigns users an anonymous ID so that they can be distinguished from each other.
zarget_visitor_info 1 month
_zg* Session
pageViewCookie Persistent
test Persistent
zarget_visitor_location Persistent
Used to determine which version of the website the user is viewing and from where.
_hp2_id24 months
Analyse how visitors are using our website.

Google Analytics

_ga 2 years
_gat_aroDevTracker
_gat_AroHotels
_gid up to 2 years
_gat_DevTracker
Used to distinguish unique users by assigning a randomly generated number as a client identifier on the website and booking engine. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
https://www.google.com/policies/technologies/types/
_utma, _utmb, _utmc, _utmt, _utmv, _utmz
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics.
Found out more about Cookies & Google Analytics
_gat Session
Used to throttle the request rate - limiting the collection of data on high traffic sites.
NID up to 6 weeks
The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.
DV up to 6 weeks
Google ad personalisation
(e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.
CONSENT 20 Years
Cookie consent setting.
ads/user-lists/# Session
Used to send data to Google Analytics about the visitor's device and behaviour.
1P_JAR 1 week
These cookies are used to collect website statistics and track conversion rates on the booking engine.
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en-US

Facebook Pixel Code

tr Session
This helps us track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.
fr 3 months
Facebook tracks Facebook users with a cookie (fr) that is used to deliver a series of advertisement products such as real time bidding from third party advertisers.
Read More about Facebook Cookies
c_user90 daysAuthenticate Identity
datr2 yearsIdentify browsers for security and integrity
fr90 daysAd relevance
pl90 daysLogin record
sb2 yearsBrowser identifier to improve friend suggestions
xs90 daysAuthenticate identity

myhotelreservation.net

_gacid, _gacid_gid, id, ga, ga_gid, cur, _gacid_gidSession
Unclassified tracking and identification cookies form my hotel reservations booking engine

Typekit

p.gif Session
Typekit uses a tracking image from this domain to calculate font usage and pay foundries appropriately for the use of their fonts.

Google AdWords

ads/ga-audiences Session
Used by Google AdWords to re-engage visitors based on the visitor's online behaviour across websites.
collect Session
Used to send data to Google Analytics about the visitor's device and behaviour across devices and marketing channels.
https://www.google.com/policies/technologies/types/

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