Cookie Policy

Aró Digital Strategy

ASP.NET_SessionId

General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Used to maintain an anonymised user session by the server.

cookie_message_accept 1 Year

This records whether you have accepted cookies or not.

Double Click

DSID, DSE, IDE, _ncuid session duration

Used for retargeting, optisimisation, reporting and attribution of Google advertisements.

https://www.google.com/policies/technologies/types/

r/collect Session

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.
Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.

How DoubleClick uses cookies

Google Tag Manager

Dc_gtm_UA-#Session

Used by Google Tag Manager to control the loading of a Google Analytics script tag.

Freshmarketer

Freshmarketer collects information about how you use our website so we can improve it for you in future. This information is not personally identifiable.

zarget_user_id 1 month

Assigns users an anonymous ID so that they can be distinguished from each other.

zarget_visitor_info 1 month

_zg* Session

pageViewCookie Persistent

test Persistent

zarget_visitor_location Persistent

Used to determine which version of the website the user is viewing and from where.

_hp2_id24 months

Analyse how visitors are using our website.

Google Analytics

_ga 2 years

_gat_aroDevTracker

_gat_AroHotels

_gid up to 2 years

_gat_DevTracker

Used to distinguish unique users by assigning a randomly generated number as a client identifier on the website and booking engine. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

https://www.google.com/policies/technologies/types/

_utma, _utmb, _utmc, _utmt, _utmv, _utmz

These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics.

Found out more about Cookies & Google Analytics

_gat Session

Used to throttle the request rate - limiting the collection of data on high traffic sites.

https://support.google.com/analytics/answer/6004245

NID up to 6 weeks

The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

DV up to 6 weeks

Google ad personalisation

(e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

CONSENT 20 Years

Cookie consent setting.

ads/user-lists/# Session

Used to send data to Google Analytics about the visitor's device and behaviour.

1P_JAR 1 week

These cookies are used to collect website statistics and track conversion rates on the booking engine.

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en-US

Facebook Pixel Code

tr Session

This helps us track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.

fr 3 months

Facebook tracks Facebook users with a cookie (fr) that is used to deliver a series of advertisement products such as real time bidding from third party advertisers.